Welcome to UX Movie “All I can say is: wow, why didn’t we think of this?”

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Use Movies to Frame How You Tell Stories In UX ✨ Imagine finally having the power to craft sticky brand stories that smack your audience right in the neurons. UX Movie makes this possible with a framework designed to captivate in the age of shrinking attention spans, where Netflix & AppleTV is competing with you for every click (even at work).

First, we tap into cognitive science to understand what makes ideas resonate. Then, we map your narrative onto a dramatic story arc refined by decades of movie-making. The result? Messaging that attracts, compels action, and endures rapidly evolving landscapes.

<aside> ⚡ Draw Your Audience In 🚀 With UX Movie, you’ll learn to disrupt stale beliefs, spark curiosity, and guide audiences on a journey to the brighter future your brand enables. We’ll equip you with a blueprint for telling the right story to the right people in the right way. Read The Introduction

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The 7 Scenes

UX Movie is a framework for crafting compelling user experiences and brand narratives by structuring them into 7 key "scenes" that mimic the storytelling arc of a movie. Here's an overview of what each scene aims to achieve:

Scene 1: The Status Quo - Establishes the user's initial state before encountering the product. Allows viewers to relate based on shared experiences.

<aside> ⚡ Scene 1: The Status Quo

Establishes the setting and introduces characters/context
Paints a vivid picture of the current state before the product or solution enters the story
Allows the audience to relate to shared experiences
Sets up the need for change </aside>

Scene 2: The Situation - Introduces a pivotal event that reveals flaws in the status quo. Creates desire for change.

<aside> ⚡ Scene 2: The Situation

Introduces a pivotal event that disrupts the status quo
Reveals or amplifies the pain points in the current state
Creates an emotional connection and sense of empathy in the audience
Establishes the desire for change </aside>

Scene 3: The Gap - Highlights gap between user's current reality and aspirations. Sets up opportunity for solution.

<aside> ⚡ Scene 3: The Gap

Sets up the need for a “painkiller,” not a “vitamin”
Highlights the gap between the status quo and the aspirations of the audience
Makes the customer need explicit and quantifiable
Sets up the opportunity for a solution to fill this gap </aside>

Scene 4: The Last Straw - Captures mounting frustration as problem escalates. Generates urgency and eagerness for relief.

<aside> ⚡ Scene 4: The Last Straw

Makes the Status Quo’s Deficiencies Tangible
Depicts the Last Straw Tipping Point
Shows the Emotional Toll
Ignites an Urgent Desire for Change </aside>

Scene 5: The New Way - Reveals the product as an ideal solution. Creates hope and excitement.

<aside> ⚡ Scene 5: The New Way

Unveils the product or service as the solution
Showcases the key features and benefits
Creates hope of bridging the gap outlined earlier
Positions the product as the ideal solution the audience has been wanting, dreaming about </aside>

Scene 6: The Bridge - Depicts the pivotal moment of committing to change. Emphasizes product's importance.

<aside> ⚡ Scene 6: The Bridge

Exposes a breakthrough way to bridge The Gap
Represents the critical moment when the hero decides to leave their old ways behind
Pits the factors that drive change vs. the anxiety & blindspots of the audience
Reinforces that the change is a leap of faith motivated by the desire to close The Gap </aside>

Scene 7: The Brighter Future - Provides uplifting resolution, contrasting the transformation enabled by the product.

<aside> ⚡ Scene 7: The Brighter Future

Resolves the tension and provides a cathartic ending
Paints an aspirational picture of life improved by the product
Contrasts the "after" to establish the benefits gained </aside>

UX Movie leverages the familiar dramatic narrative structure of movies to craft sticky user stories that connect emotionally, compel action, illustrate transformation, and ultimately drive adoption by framing the user's journey in a relatable way. Each scene plays a specific role in positioning the product as the hero.