Overview

The 7 Scenes

The 7 Scenes

UX Movie is a framework for crafting compelling user experiences and brand narratives by structuring them into 7 key "scenes" that mimic the storytelling arc of a movie. This page provides an overview of what each scene aims to achieve.

Untitled

Scene 1: The Status Quo

Untitled

Establishes the user's initial state before encountering the product. Allows viewers to relate based on shared experiences.

<aside> ⚡ Produce Scene 1

What does this scene do?

Establishes the setting and introduces characters/context
Paints a vivid picture of the current state before the product or solution enters the story
Allows the audience to relate to shared experiences
Sets up the need for change </aside>

Scene 2: The Situation

Untitled

Introduces a pivotal event that reveals flaws in the status quo. Creates desire for change.

<aside> ⚡ Produce Scene 2

What does this scene do?

Introduces a pivotal event that disrupts the status quo
Reveals or amplifies the pain points in the current state
Creates an emotional connection and sense of empathy in the audience
Establishes the desire for change </aside>

Scene 3: The Gap

Untitled

Highlights gap between user's current reality and aspirations. Sets up opportunity for solution.

<aside> ⚡ Produce Scene 3

What does this scene do?

Sets up the need for a “painkiller,” not a “vitamin”
Highlights the gap between the status quo and the aspirations of the audience
Makes the customer need explicit and quantifiable
Sets up the opportunity for a solution to fill this gap </aside>

Scene 4: The Last Straw

Untitled

Captures mounting frustration as problem escalates. Generates urgency and eagerness for relief.

<aside> ⚡ Produce Scene 4

What does this scene do?

Makes the Status Quo’s Deficiencies Tangible
Depicts the Last Straw Tipping Point
Shows the Emotional Toll
Ignites an Urgent Desire for Change </aside>

Scene 5: The New Way

Reveals the product as an ideal solution. Creates hope and excitement.

<aside> ⚡ Produce Scene 5

What does this scene do?

Unveils the product or service as the solution
Showcases the key features and benefits
Creates hope of bridging the gap outlined earlier
Positions the product as the ideal solution the audience has been wanting, dreaming about </aside>

Scene 6: The Bridge

Untitled

Depicts the pivotal moment of committing to change. Emphasizes product's importance.

<aside> ⚡ Produce Scene 6

What does this scene do?

Exposes a breakthrough way to bridge The Gap
Represents the critical moment when the hero decides to leave their old ways behind
Pits the factors that drive change vs. the anxiety & blindspots of the audience
Reinforces that the change is a leap of faith motivated by the desire to close The Gap </aside>

Scene 7: The Brighter Future

Untitled

Provides uplifting resolution, contrasting the transformation enabled by the product.

<aside> ⚡ Produce Scene 7

What does this scene do?

Resolves the tension and provides a cathartic ending
Paints an aspirational picture of life improved by the product
Contrasts the "after" to establish the benefits gained </aside>

UX Movie leverages the familiar dramatic narrative structure of movies to craft sticky user stories that connect emotionally, compel action, illustrate transformation, and ultimately drive adoption by framing the user's journey in a relatable way. Each scene plays a specific role in positioning the product as the hero.

Untitled

Quick Links

<aside> ⚡ AI Scene Coach (Ask for Access) Hone this scene with the help of a specialized AI coach we built using OpenAI’s ChatGPT. It’s fast & easy. This is currently not shared on the public website for UX Movie. Get Started

</aside>

<aside> ⚡ Printouts & Workshops (Ask for Access) Plan & execute a focused UX Storytelling Workshop using our free printouts. It’s a fun way to brainstorm. This is currently not shared on the public website for UX Movie. Get Started

</aside>