Welcome to Scene 2: The Situation!

In this scene, something happens that upends the status quo you established in Scene 1. An event introduces conflict and amplifies your audience's pains.

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What is Scene 2 About?

This scene is critical because it

Introduces a pivotal event that disrupts the status quo
Reveals or amplifies the pain points in the current state
Creates an emotional connection and sense of empathy in the audience
Establishes the desire for change

Fill-in-the-Blank Glossary

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Storytelling Instructions

Here’s the step-by-step process to producing this scene

First, briefly recap your audience [stars] and the status quo they're stuck in from Scene 1.
Now, imagine an inciting incident that makes your audience acutely aware of the flaws in the status quo. Perhaps they have an embarrassing failure, miss a dream opportunity, or experience a moment of harsh self-realization.
Describe the pivotal scenario in 1-2 sentences in the [trigger] space. Make it vivid and emotional.
Next, think of how this scenario would impact your audience psychologically and practically. How does it exacerbate their frustrations and obstacles? Note the immediate implications in [consequences].
Capture your audience's emotional state using words like shocked, devastated, angry, etc. in [emotions]. This event should make them deeply desire change.
Lastly, crystallize why this scenario demonstrates the status quo is utterly inadequate. Make their need for a breakthrough starkly apparent.

When complete, Scene 2 should capture a pivotal disruption that forces reevaluation of the status quo and sets the stage for your solution to appear.

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Scene 2 Cue Card

This cue card is a template you can use to succinctly summarize this scene.

Let's recap [stars] from Scene 1: [summarize status quo]

But then, [trigger] happens that deeply impacts [stars].

This [consequences] and leaves [stars] feeling [emotions].

It becomes clear that [shortfall] is unworkable. Things have to change.

[Stars] realize they need [breakthrough] in order to [achieve goals]. The current approach will never get them there.

The [trigger] event demonstrates that the old way of [status quo approach] simply won't work anymore for [stars]. The time has come for a new approach.

Below is a filled out example of this cue card for Scene 2.

*Let's recap [Morgan] from Scene 1: [Morgan is a marketer at ABC Company who struggles to produce enough quality content quickly].

But then, [Morgan's team misses a major campaign launch deadline because they didn't have enough assets created in time] happens that deeply impacts [Morgan].

This [results in a last-minute scramble to pull together mediocre content and loses the team credibility with leadership] and leaves [Morgan] feeling [stressed, overwhelmed, and concerned about job security].

It becomes clear that [producing content manually from scratch] is unworkable. Things have to change.

[Morgan] realizes they need [a better way to develop quality content faster] in order to [meet demands, retain clients, and achieve goals]. The current approach will never get them there.

The [missed deadline] event demonstrates that the old way of [manually making each content piece from scratch] simply won't work anymore for [Morgan]. The time has come for a new approach.*

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