Welcome to Scene 3: The Gap!

This scene spotlights the divide between your audience's reality and aspirations. You'll underscore the deficiencies in the status quo by contrasting it with the potential bright future.

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What is Scene 3 About?

This scene is critical because it

Sets up the need for a “painkiller,” not a “vitamin”
Highlights the gap between the status quo and the aspirations of the audience
Makes the customer need explicit and quantifiable
Sets up the opportunity for a solution to fill this gap

Fill-in-the-Blank Glossary

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Storytelling Instructions

Here’s the step-by-step process to producing this scene

First, recap [stars'] status quo frustrations and unmet [brighter future] from previous scenes.
Now, imagine your solution entered their world. Paint a picture of how it could enable [stars] to finally achieve [brighter future].
Describe the concrete gains and improvements in [solution benefits]. Make the possibilities feel tangible.
Contrast this vivid solution with their status quo. Highlight how [current approach] seems utterly inefficient compared to [solution].
By framing the solution's benefits, you illuminate just how lacking the status quo is. Quantify [brighter future] being delayed and [pains] continuing.
Your audience shouldn't settle for [deficiencies] when [brighter future] might exist.

When complete, the scene should spotlight a crystal-clear gap between your audience's reality and aspirations that sets up your solution as the bridge.

<aside> 👉 Refine your framing to make the status quo deficiencies starkly apparent when contrasted with your solution's potential. Onward to building eagerness for change in Scene 4!

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Scene 3 Cue Card

This cue card is a template you can use to succinctly summarize this scene.

Let's recap [stars'] status quo frustrations of [current obstacles] and unmet [goals] from previous scenes.

But imagine [breakthrough] entered their world. It could enable [stars] to finally [achieve brighter future] by providing [concrete gains and benefits].

By contrast, their status quo of [current approach] seems completely [inefficient/inadequate] compared to the [solution benefits] now apparent to [stars].

Framing the [breakthrough] illuminates how utterly lacking the status quo is. [Stars] face continuing [pains] and delays in [goals] if things remain unchanged.

[Stars] shouldn't have to settle for [status quo problems] when the possibility of [solution benefits] exists!

Below is a filled out example of this cue card for Scene 3.

Let's recap [Morgan's] status quo frustrations of [missed deadlines and subpar content] and unmet [goals of better performance] from previous scenes.

But imagine [an AI-powered content creation tool] entered their world. It could enable [Morgan] to finally [produce more high-quality assets quickly] by providing [automated content creation and optimization].

By contrast, [manually crafting content] seems completely [slow and unscalable] compared to the [on-demand customizable assets] now apparent to [Morgan].

Framing the [AI tool] illuminates how utterly lacking the status quo is. [Morgan] faces continuing [burnout and missed goals] if things remain unchanged.

[Morgan] shouldn't have to settle for [low output and missed deadlines] when the possibility of [automated scalable quality content] exists!

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