Overview

Introduction

7 Scenes

Scene Coaches

The 7 Scenes

S1: The Status Quo

S2: The Situation

S3: The Gap

S4: The Last Straw

S5: The New Way

S6: The Bridge

S7: The Brighter Future

Summary: The Vision

© ux.movie

Welcome to The Vision

The guiding narrative that encapsulates your idea's transformative potential. This high-level story arc sets the stage for refining the details scene-by-scene.

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<aside> 👉 The mad lib contains blank fields marked with [brackets] for the key narrative elements described in the guide:

[stars] - Name for target audience

[false assumptions] - Current unhelpful beliefs

[old way] - How they currently do things

[pain points] - Obstacles and annoyances they face

[goals] - Their aspirations

[blindspot] - Mistaken assumption about solution

[solution] - Your product/service

[superpower] - Key differentiator of solution

[core benefit] - Primary value of solution

[first step] - Easy starting point to use solution

</aside>

Filling In The Scene

Let's map out the transformation:

  1. First, describe your audience and give them a memorable nickname like "aspiring artists." Capture their current mindset, behaviors, assumptions, and frustrations.
  2. Then, envision the future they dream about but can't reach due to blindspots about your solution. Outline their goals and the brighter future your solution enables.
  3. Introduce your product/service as the answer to their frustrations. Spotlight its uniqueness and core benefit that motivates adoption.
  4. Lastly, make the first step to try your solution frictionless to kickstart their journey.

When complete, this provides an engaging arc from status quo to solution-enabled transformation, centered around the audience's growth.

Refine the narrative to establish resonance and highlight the value of your solution in enabling their aspirations.

With this vision framed, you can now dive into bringing each scene to life!

In the movie of [solution], [stars] are stuck believing [false assumptions] and doing [old way]. 

[Stars] don't realize [solution] could guide them to [goals]. They overlook how [solution] gives them [superpower].

Because of this blindspot, [stars] can only dream of [relief from pain points]. Until they encounter [solution].

[Solution] delivers this like nothing else because of [core benefit]. 

[First step] starts [stars] on the path to [goals].

See An Example

Meet [Morgan], a [busy] [marketer] at [ABC Company]. Lately, [Morgan] has been facing [inefficiency and missed opportunities] when it comes to [content creation].

Because of [the assumption that quality content takes too much time], it's been difficult to [produce enough content] and [goals have suffered]. [Morgan] feels [overwhelmed and frustrated] about this and dreams of [increased performance] and [having ample high-converting content]. But the way things are going, [continued mediocre performance] seems likely.

*[Morgan] assumes [there's no better way] and continues [manually crafting each piece of content from scratch], even though it leads to [burnout and lagging behind competitors]. There has to be a better way.*